Marketing and PR
You Need PR by Jenna Guarneri
The way that people communicate has changed, and brands are struggling to keep up. In You Need PR, Jenna Guarneri starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age.
The Gift of the Gab by Hory Sankar Mukerjee
Title: The Gift of the GabAuthor: Hory Sankar MukerjeePublisher: Sage PublicationsGenre: Business Self Help, CommunicationFirst Publication: 2019Language: English Book Summary: The Gift of the Gab The trick of...