Communication

The way that people communicate has changed, and brands are struggling to keep up. In You Need PR, Jenna Guarneri starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age.

Title: The Gift of the GabAuthor: Hory Sankar MukerjeePublisher: Sage PublicationsGenre: Business Self Help, CommunicationFirst Publication: 2019Language: English  Book Summary: The Gift of the Gab The trick of...