If you are an author, you are probably looking for ways to present your books. Let’s discover useful tips on how to do book marketing online. Successful online book marketing includes blogging, creating an Amazon Author Central page, active social accounts, book reviews on YouTube, and other things.
Creating your own website is also an excellent idea. You should only dive a bit deeper into SEO specifics and learn how it would help you to boost your online book marketing strategy.
Why it is useful
Lots of people think SEO is too difficult. If you are a beginner, you need to distinguish all the myths you know about SEO. Look here to read some of them.
So, what is the importance of SEO for publishers? In the 21st century, it is impossible to reach the customer if you don’t present your product online. Every author must have a website. However, what is the use of your site if nobody can find it through the search engine? That is the reason you should dive deeper into the description of SEO specifics for book owners.
Optimizing and structuring the content
You may be curious about what the best search engines for books are. There are various examples of good ones. But all of them have similar requirements for optimizing your content. Knowing the rules and specifics will help you to reach the highest ranking.
Do not concentrate only on written content. Visual content is highly important if you have an aim to reach more users. Google considers articles with images as those which have more opportunities to rank higher. You can use the tool that will help with banner generation and make your visual content well optimized.
It is not appropriate to create your keyword set using only intuition. If you want higher rankings of your site, try to dig for the right keywords. Luckily, there are a great number of tools and platforms that will help you to solve this problem.
Link building plays an important role in SEO. However, current requirements have more strict rules concerning backlinking than a few years ago. The links you insert should match the theme of your content and be highly relevant. There are several ways to provide quality links:
Link to different articles matching with your content, let the author know, and ask for the linking to your article.
Create guest blog posts on other sites, and you will be able to link back to the chosen page on your website.
Try to post links on social media, online forums, and chats. You also need to buy powerful backlinks in interesting and quality content to build trust and authority for your business website.
Make your site alive and represent your personality, not only your product. Blogging will higher your chances for a faster ranking. Google appreciates the site’s ability to add fresh content and a blog is a great opportunity to fulfill this requirement. Remember to post regularly and prepare your content beforehand. It is important to follow the requirement of keyword inserting while writing.
Your website title plays a significant role in the ranking process. It should attract the users, represent the aim of your page, and include the main keyword string. Don’t forget to keep it meaningful and relevant to the content. It doesn’t take much time to change the title, but this step can improve your ranking results in a fast way.
Site for mobile
More and more users are using mobile search instead of desktop one. For this reason, you need to optimize your site for mobile use. It is important not only to attract attention but to involve the potential customer to stay with you. Sites without mobile optimization will be ignored by most of the users as they are inconvenient to operate with.
Tools to help
Here is the list of SEO tools you will find helpful as a book author. They will make your site optimization easier and less stressful.
- Google Keyword Planner
- Keywords everywhere
- Long Tail Pro
- Google Trends
- Answer the Public
- Keyword Explorer
Benefits SEO gives you as an author
For any author SEO brings various benefits in 2021. Following the simple guide provides you with good traffic and successful results. What exactly SEO will give you:
Easiness to find
If you are careful with all the SEO requirements, you will hire the rank of your site. It will be easy for anyone to find and stay with you.
Optimizing your site will make you more visible. It will open the door for more frequent media mentions and page reviews by others.
Changes in the SEO industry require that the most important factor of ranking is the user’s experience. If you are accurate with the relevance and quality of your content, you will find more users that will stay with you.
A platform of the author
Regular presenting on the first page will lead to brand recognition. Users will easily recognize your books and you as an author.
It is definitely the most valuable result for you. The more users can see your site, the more potential customers you have.