Title: You Need PR
Author: Jenna Guarneri
Publisher: An Inc. Original
Genre: Marketing, Public Relations
First Publication: 2022
Book Summary: You Need PR by Jenna Guarneri
Why you need PR and how you can get it—even on a budget
Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.
In You Need PR, she presents the key principles and practices behind good PR, showing you how to:
- Establish your brand, including how to humanize interactions to build a loyal following
- Build your press materials to develop the best possible story
- Formulate a strategy to launch your PR initiatives
- Deliver on the media interview and follow up appropriately
A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
Book Review: You Need PR by Jenna Guarneri
The way that people communicate has changed, and brands are struggling to keep up. In You Need PR, Jenna Guarneri starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age. Essentially, this is your one-for-all book, and it’ll explain to you how all of the different channels that are now available, due to the rise of the internet, the web and social media can be worked to their maximum potential to generate revenue and profit for your business.
With the newest social media and marketing trends, tools, and real-world examples of success, Jenna Guarneri’s You Need PR is a pioneering guide to the future of marketing and PR. It provides a step-by-step action plan for harnessing the power of modern marketing and public relations to engage directly with buyers, enhance exposure, and increase sales. It demonstrates how both large and small companies and startups can use web-based content to deliver the appropriate information to the right people at the right time for a fraction of the expense of traditional large-scale campaigns and advertising.
This practical guide to attracting customers when they’re ready includes a plethora of intriguing case studies and real-world examples of content marketing and inbound marketing success. There is also a study on some of the most recent and popular technologies, such as infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media platforms such as YouTube, Twitter, LinkedIn, and Facebook.
You Need PR is a comprehensive guide for entrepreneurs, company owners, non-profit managers, and individuals working in marketing or publicity departments who want to develop a marketing and public relations plan that will help them expand their businesses. But, while this book is notable for the thoroughly practical ways, it sets out how to develop newsworthy story ideas, write and pitch press releases, run an effective social media campaign, and many other PR basics. What sets it apart is its refusal to succumb to the disease of many business books: a delight in pointing out what is challenging or wrong but providing very few actionable solutions. And here Jenna Guarneri provides solutions set out in technicolour detail.
You Need PR by Jenna Guarneri is a well-written and interesting book that discusses important ideas while using real-life stories to illustrate them. I don’t think it’s something that should be read in one sitting; it’s probably best digested in smaller portions, with lots of re-reading during the process. The task is to take the author’s suggestions and adapt them to one’s own business needs and objectives.
The author does a great job of explaining the nuances of marketing, so if you aren’t familiar with it, don’t worry. The book describes the old ways of marketing and how they are no longer viable. Now that we have the internet, marketing has to be tailored to fit this new field. Jenna goes through what the reader can do to increase their online presence, and she does it in a clear and simple way. Whether you are new to PR or just want to brush up on your skills, I highly recommend this book. Jenna Guarneri urges professionalism in the industry and delivers solid advice packed full of personal insight that could help change your campaigns for the better.